Other media specialized discussion forums

It is the world upside down. On the Web, some sites or specialized forums offer users... note their employer. Internal atmosphere, wage levels, employment, political promises of training... The social practices of the companies are dissected and exchanged between contributors. "We feel that these practices to accelerate for a few months," said Benjamin Chaminade, consultant cabinet Inside HR human resources.

Last April, the Notetonentreprise.fr site was born. Launched by two young engineers, it offers the visitor to give a score out of ten in the company of his choice provided they work or have worked in this society twelve criteria different (salary, respect, benefits, safety, balance, career, localization, local, colleagues, managers, "fun", Business Committee). A simple concept, anonymous a simple e-mail address sufficient to vote that quickly seduced: in three months only, the site had 150,000 unique visitors, saving approximately 5,000 ratings on 2,000 companies. Julien Barber, founder of the portal, this trend is logical: "people believe more in institutional discourse by recruiters, which is neither more nor less than advertising.". "They want information of the Interior", launches the young man.

Other areas of information are being developed. A few weeks after the launch of Notetonentreprise.fr, the Cotetaboite portal was emerging, operating on the same principle, but of smaller size. Other media, specialized discussion forums. For example, Forum.hardware.fr offers a "feedback on business" tab, including the topics of discussion are indicative. "Recruitment Areva", "Eurocopter or Thales", "Who knows the business wise", "Feedback on Alten", Akka, or Sogeti... All pages powered by hundreds of members, employees or former employees of these companies, sometimes enthusiastic, sometimes bitter. Such software is "absolutely flee", such large bank "offers official careers where it is impossible to be transferred", while in a large auditing firm, "good consultants can get increases of 20 each year.

The emergence of social networks has also contributed to this hunting intelligence. LinkedIn, Viadeo or Facebook communities allow to come into contact with employees working in desired business and information "of the Interior". Similarly, the job Lesjeudis site, specializing in computer science, has implemented last January its own social network, in which 15,000 members can exchange between them via e-mail. Maintaining their anonymity, they simply indicate the name of their company and can thus agree to be contacted. "The network is very used by employees with a proposal to hire and wishing, before accepting, learn more about the company, its atmosphere..." ", says Alexandre Xiradakis, marketing director of the Group Thursday.

Employers on the defensive

Thomas Delorme, communication HR TMP Neo Agency, these behaviors should develop: "is the Internet logic: before you purchase, the consumer seeks return of experience from other buyers surfing the Web and on the forums.". It is natural that the recruitment began to copy this trend. "Body defending companies, little accustomed and willing to be so assessed. They worry about including the damage caused by these sites on their brand image. "These contents have a terrible influence, even though they are not relevant", exclaims the HRD of a system integrators. While the inscription on these sites is anonymous, nothing prevents false comments to prosper. According to some experts, some companies will even occupy themselves these forums and thus drag laudatory comments on their social policy, or on the contrary, "down" a competitor. In General, employers are on the defensive: the site Notetonentreprise.fr had to remove about 50 comments judged defamatory by quoted companies and two of them seek to assign the founders to justice. Little effective responses, according to Thomas Delorme: "employers cannot prevent unpleasant to circulate on the Web comments." It is better to consider a new approach to the recruitment communication, more transparent. "All rest to do on this side.