68 of the French say have a poor opinion of the profession

Third France real estate franchise network, presented the results of the survey commissioned to the Institut Français Opinion public (FIFG), which queries the French on their perception of the profession of estate agent. 68 of the French say have a poor opinion of the profession. A finding that confirms the trend identified by Guy Hoquet the estate of a first survey last year, where 66 of respondents reported the same thing. The rating of popularity of estate agents therefore overall continued these past 12 months, but this is not the same for other professions. Thus, 58 of respondents have a bad opinion of bankers in June, thus reversing the trend from last year, since they were 51 to have a good opinion. Insurers lost to them 3 points positive opinion: only 42 percent of the French say today have a good image of this profession. If the French agree to say that the estate agent is a competent and available, professional - attributes reinforced a year-, they however deplore its proximity and involvement in local life. "These results reflect unfortunately the practices of some agents serving the whole of the profession." It does to us, real estate professionals ensure on a daily basis to provide a quality of service to the missions assigned to us; This is what we stand for many years in the network! ", says Guy Hoquet. These results mixed blessing for the profession, real estate agents must draw the necessary conclusions. A real estate market more increasingly complex, the French are in demand of solid benchmarks, advice and support at all stages of their project. Thus, 58 of the French require all of their real estate agent that is effective in the search for solutions. Its ability to inform customers on the prices of the market and the legislation in force is also considered as an essential quality for 47 of respondents. However, it is the knowledge of the market that the strongest progress for a year on the scale of the qualities expected (38 in 2009, 36 in 2008).

To address these concerns, the sign operates several tools. "Workshops Guy Hoquet real estate": annual meetings informative and practical, between individuals and experts. "As real estate agents, it is our duty to inform, advise and reassure the individuals in the most transparent possible" says the founder of the sign. On this occasion, notaries, diagnosticians, financial advisors and homestagers move in the agencies Guy hiccups. They provide information, tips and advice to individuals, at all stages of their project. Two guides, "Solutions key - successfully your relocation and moving" and "Solutions key - while living at home", are also given to former customers of the network and new purchasers. Each is 240 pages of advice and solutions, and reductions in aggregate up to 6000 with different signs partners. First network of franchise to obtain the Iso 9001 standard three years ago, and renewed this year, the group is also implementing the Certification of services envisaged at the level of each agency. This quality label is awarded to each agency at the end of a specific process. Finally, to counter the current unreadability of the market, the Guy Hoquet the real estate network has implemented the estimate of price markets (EPM). "A sharp tool which merges all the indicators for estimation of property, and allows to work in the moment" says Hubert Koch, Associate Executive Director. Founded in 1994 by Guy Hoquet, the Group has about 580 agencies and firms business in France, but also the Morocco and Madagascar.