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Indosuez will be the first to admit in 1990

For someone who wrote an essay entitled "the work does not pay", Philippe Bruneau is rather active type. Former financial company Edmond de Rothschild now among the Geneva-based Mirabaud, the expert of the tax system French has many strings to his bow: author, he just finalizing the twelfth edition of his very thick "tax heritage engineering"; columnist, he signs regularly in the columns of the "world" and "current values"; commentator, he is regularly invited on the plateaus of BFM TV and LCI; human network, it has populated his lawyers, notaries and university professors to create the circle of tax practitioners. "I am very organized," says the new Director General of Mirabaud Paris never work weekends and take every morning the elder of her two boys to the Hattemer course.

Passion of the Bank

Very organized and on the devine just as ambitious. At the age of forty-four, Philippe Bruneau lost little time since its DESS of law and his master's degree in finance. A native of Montrichard pronounced my-tri-chard to avoid confusion with the large fortunes , quiet capital of canton of Loir-et-cher, the son of a Secretary of City Hall has always been the passion of the Bank. Indosuez will be the first to admit, in 1990. And then it will be the private bank (PMO), which he joined just after its acquisition by Credit Agricole. His past catching up when Indosuez is the Green Bank and the merges with the PMO to give birth to the IPMO. Thirty-five years, Philippe Bruneau made its entry to the Executive Committee. But it déchante quickly. Between the young Wolf of the ex - BGP and old Fox of the ex-Indosuez, the current goes poorly.

The ideal target

Michel Cicurel, newly appointed head of the financial company, the draw of this evil not in 2000. The circumstances of their meeting are not trivial. It starts with an idea for the television show on asset management Philippe Bruneau is trying to sell to several luminaries of the PAF. Jean-Claude Dassier, pattern of REBA, will be the first to be concerned and transmit the record to Patrick Le Lay, who transforms the program chain: LCFi, chain Finance. The collapse of the dot-com bubble will finally have reason for this project, but all is not lost to Philippe Bruneau. For a sponsor for LCFi, the financial company had appeared it the ideal target. Enthusiastic, Michel Cicurel will be better that it open its purse: it will open its doors.

Philippe Bruneau can't only rue de Faubourg-Saint-Honoré. He brings with him several regional banks Credit Agricole, few even that he had developed customer when it worked to the PMO. The partnership between the Compagnie financière Edmond de Rothschild and funds of the Credit Agricole a first of its kind between two banks not linked by cross-shareholdings will be the main fact weapons of Philippe Bruneau financial company. Make Mirabaud, the master watchmaker of asset management Switzerland, a prestigious name on the place of Paris that his former employer, as is his new challenge.